David Hutchin Marketing
Results-Oriented Brand Building: Achieving Business Objectives by Linking Consumer Insights (supercharged by AI, and validated by an experienced human in the loop) to Emotional Marketing

Thank you for visiting! I specialize in crafting campaigns that not only capture attention but also inspire action. Explore examples of my recent work and current areas of interest below.

About Me
I believe that emotions are the driving force behind human connection and decision making. As a seasoned brand marketer, I'm dedicated to crafting emotionally resonant narratives that drive tangible business results. While emotional campaigns can be captivating, true success in business lies in creating campaigns that are both emotionally resonant and strategically sound. By partnering with creative agencies and internal teams, I ensure that our work, all supported by AI tools, delivers on both fronts.

My expertise lies in:

Data-driven marketing strategy
Storytelling that delivers brand, business results
Brand positioning and identity
360-degree marketing campaigns
AI Driven Process and Marketing Efficiency (Gemini)

In regard to AI Driven Process and Marketing Efficiency, Google's Gemini product is streamlining marketing workflows, transforming once labor-intensive tasks like market research, competitive insights and reporting into automated processes. My decades of expertise ensure an experienced marketer is the 'human-in-the-loop.' That this human is both able to: 1) ask the right questions, and 2) critically discern actionable AI-generated responses from misleading hallucinations. -Let's reimagine those tired work-flows and provide teams the right processes to do more with less.

Please check out examples of my recent work below and I look forward to connecting with you on LinkedIn where you can also review my global work experience.

“David was a huge help in guiding our operation in developing its Brand Framework based on research. He is a strategic thinker who has exceptional discipline around processes to get things done.”

—Bill Lueth, President, USC Radio Group, KDFC San Francisco

“David has proven to be a great resource for all business questions related to marketing strategies and tactics in the online space.”

— Bill Walz, MD, Founder, Sports Recovery Network, Los Angeles, CA

Recent Brand Campaigns

STARZ "We're All Adults Here" Brand Campaign. In summer 2024, the brand launched a campaign to differentiate and position itself as entertainment for adults vs. other streaming services' "we've got something for the whole family" type positioning. This 90-second trade piece was distributed and described in Ad Week and shown to journalists at key events. The consumer media and TV campaign ran nationally, to include spots within the Summer Olympics. The recognizable music track, Kendrick Lamar's "Humble," drives home the positioning message and is a perfect choice for the STARZ audience. (h/t: Steven Armour @Zealot UK)

STARZ "We're All Adults Here" Brand Campaign. Marquee media presence in Times Square NYC solidifies impact of the US media buy in summer 2024.

LIONSGATE+ International Rebrand Campaign. This 60-second spot introduced Lionsgate+ to international audiences and is part of the "Feels" brand campaign. "Feels" stems from the creative approach to communicate how the streaming service's shows generate visceral feelings and appeal. Computer generated imagery playfully communicates the link between show content and viscera. The spot in Latin America won Gold in the ProMax Brand Promo category. (h/t: The Team @adam&eveDDB UK)

LIONSGATE+ Brand Activation, Pride Day Parade, Mexico City. Millions of impressions delivered for the brand on social media through this high-profile event in CDMX with TV talent, influencers, mainstream press, and local LGBTQ+ non-profit donation/integration. (h/t: Alex Stein @Cartwheel & Co.)

LIONSGATE+ Brand Campaign (UK, Mexico, Brazil). This suite of four live-shoot spots focus on people who go about their daily lives censoring themselves from what they really want to do and say—and fantasizing about the place where life is uncensored—LIONSGATE+. This example, a spot for the UK market, features top series OUTLANDER, with humour perfectly tailored for local audiences. (adam&eveDDB UK)

LIONSGATE+ Brand Activation/ Influencer Event (London). In support of the UK Life Uncensored media buy (see above TV ad), influencers, mainstream press and key distributors were invited to enjoy this edgy, themed event generating coverage and impressions across UK media platforms. (adam&eveDDB UK)

LIONSGATE+ Black History Month Mural UK. Why put up a billboard when you can paint a mural? Top UK franchise Power helps build brand awareness with black audiences via this creative execution.

OTHER CASE STUDIES FOR DISCUSSION (links available upon request)

Examples of brand work I’ve done outside the entertainment category include organizations such as The University of Southern California, YMCA, Amoeba Music Los Angeles, and others. I'm happy to discuss how these experiences have shaped my approach to brand marketing, and how these insights can help deliver results for your campaigns.